Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are still in and looks great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. If there is a common letter in the partners’ names, then it could be a good one. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.
Logo is the best way to tell people what you do. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. If you have a niche market, then you should consider these tips. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.